As sustainability's grip on fashion gets tighter (and boosts bottom lines), plastic scooped up from the “soup” of debris polluting the world’s waters is being turned into a sustainable replacement for one of the industry’s most ubiquitous but overlooked items—the clothes hanger.
are transported from factory to store using plastic hangers most likely made using polystyrene, widely not recycled, in what is called the “garment on hanger” process. These aren’t the hangers you see on the shop floor, because they are discarded in favour of branded in-store hangers. Although wasteful, the process saves retailers time as it leaves fewer wrinkles on the garment, meaning it is ready to be displayed faster....
Amid a chorus of statistics warning of fashion's devastating impact on the environment, the company knows how to frame the issue to capture imaginations anew, comparing the scale of the hanger problem to the size of the Empire State Building and the Big Ben in their advertising campaign. The company estimates that out of those billion of hangers, which are only used once, 85% will end up in landfill, “taking more than 1,000 years to degrade.
In June, the company, which hires around 50 people worldwide, launched their 'Mission-E' hanger made from recycled materials, before launching BLUE in September following two years of research for it. The hangers are produced from riverine debris across four of China’s largest rivers including the Yangtze and the Yellow, which is collected before it reaches the sea.
throwaway hangers are a more harmful culprit, Fauser says, because they are often made from a mixture of different plastics and therefore harder to recycle. Polystyrene is not widely recycled in the U.K., U.S. and Europe.
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