The beer business can be unforgiving. Here's why some breweries succeed, while others close.
In interviews with eight brewers, investors and industry experts, IndyStar found a variety of reasons that some brewers struggle while others thrive, ranging from simply brewing bad beers to underestimating expenses, to over expanding to failing to learn the ins and outs of staffing and customer service necessary to cultivate a successful taproom.
Co-founder Clay Robinson said as more breweries launched, he and his business partner Dave Colt worked hard to stay out in front. But Robinson credits some of the success to getting into the business early, in addition to adapting well to changing demands.Other brewers have found that focusing on a smaller market has led to success.
With smaller customer bases and less expansive offerings, the brewery makes more money per beer when selling by pints and avoids increased costs.
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