The alliance will put profitability before volume, a strategy that helped turn around PSA Group, Renault's French rival
may create a kinder, more united society. That is certainly the effect on the Renault-Nissan-Mitsubishi alliance. It has been vying for the title of the world’s biggest carmaker while teetering on the brink of dissolution. The fear that covid-19 will damage some car firms beyond repair led the union to announce on May 27th that, like a couple about to divorce rekindling lost romance under lockdown, they would give it another go.
The new plan both speeds up and slams the brakes on Mr Ghosn’s ambitions. The ex-boss’s merger plans are dead, says Jean-Dominique Senard, chairman of both the alliance and Renault. So is his attempt at world domination. The alliance will put profitability before volume, a strategy that helped turn aroundGroup, Renault’s French rival.
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