The 'Swift Effect' will be in full force when the Super Bowl champion Kansas City Chiefs travel to New York on Sunday, as a connection between pop music phenomenon Taylor Swift and NFL tight end Travis Kelce has sent fans into a frenzy.
Sep 24, 2023; Kansas City, Missouri, USA; Taylor Swift reacts while watching the Kansas City Chiefs vs Chicago Bears game during the first half at GEHA Field at Arrowhead Stadium.
Her appearance set social media ablaze as fans dissected Swift's every behavior, from her banter with "Matched with the NFL, which we all know is driving the biggest TV ratings and interest across the entire sports landscape... I don't want to call it a marriage, but clearly a match made in heaven for the short term, from a media standpoint as well as even ticketing story."
Digital streaming device-maker Roku said the largest demographic increase for the Chiefs-Bears game was among women ages 18-49, jumping 63% week-over-week, even as the NFL has long enjoyed a roughly 50% female audience. But Swift, whose fame far eclipses that of Kelce's, brings a megawatt starpower that is virtually unprecedented - even in the NFL.
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