Here are the top ten tips for brands to increase reach, engage users and maybe even earn some double-taps.
... [+]With over one billion monthly active users, it’s no surprise that brands are turning to Instagram to reach their target audience. After all,found that 67% of adults ages 18 to 29 use Instagram, 60% of whom log into the app multiple times every day. That’s a lot of valuable time spent on the ‘gram but with friends, family, the media and other best-in-class brands competing for users’ attention, cultivating a captive audience takes more than simply launching an account.
The “grid” of in-feed photos actually offers a huge opportunity for creativity too. Think about how multiple photos posted in a row can come together to create a larger visual or message across the grid. Even if you aren’t directly connecting your posts visually, it’s a good reminder to take a step back from the immediate post to think about how you are diversifying your content.
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