.BROWNGIRLjane is a CBD collection centering women of color helping them find wholeness and wellness in every aspect of life.
CBD was arguably one of the biggest wellness trends of 2019, and we don't foresee that changing anytime soon. It's fair to say that the industry is saturated, but, a CBD company founded by three Black women: Malaika Jones Kebede, Nia Jones, and Tai Beauchamp, is in a lane of its own.
"I'm a bit of an unlikely wellness founder," Jones Kebede said. Her background is in finance, and she worked on Wall Street as a bond trader and investment banker."I was always striving and trying to break glass ceilings," and after 15 years, Jones Kebede realized she had been neglecting her health. With a family, kids, and running a business, she said she was trying to define what wellness meant for her as she juggled everything when she came across CBD.
As Black women, they knew they weren't the target audience for other CBD brands that existed and that their needs were not being met by these brands. Because of this, they decided to change the narrative with the creation of Brown Girl Jane.
Brown Girl Jane isn't just about the benefits of the plant — it's about wholeness physically, mentally, and spiritually for Black and brown women, Jones said. The current collection consists of the
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