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— McNamara had to make sure it was unique enough to grab consumers' attention. "If I'm going to introduce a vitamin C serum in 2020, how is it going to stand out on a shelf?" asks McNamara, to a group of beauty editors ahead of the Sea Vitamin C Serum launch. "What's going to make it different than all of the other options that have been around for years?"
For one, there's its serene blue bottle , along with its cocktail of skin-soothing ingredients to harmonize with the potency of the vitamin C. "For me, because I'm really fair and have sensitized skin, I wanted to bring in a really calming story," says McNamara of the additional ingredients found in Sea. "There are three types of adaptogens in here — chlorella, reishi, and ginseng — a trifecta that's really unique that balances with the vitamin C.
Together, the three herbs, along with squalane and algae, add a tranquil take on the traditional vitamin C serum to calm redness, fight inflammation, and hydrate skin, all while THD ascorbate brightens skin and "helps with collagen synthesis for firmer skin," says King.Formula aside, for those who regularly use a vitamin C serum know scent is arguably one of the most memorable aspects of the experience.
"I really love a sensory experience, and I didn't want to smell like a hotdog or burnt chicken," she says. "I feel like a lot of vitamin C [serums] can smell really funky, and that is not how I like to wake up." Instead, you'll find that Sea smells more of thyme with hints of sweet citrus — a much more subdued scent to kickstart one's day — no hotdog water involved.
Texture-wise, although technically a hybrid oil-serum, the clear-hued Sea Vitamin C Serum is more on the oilier side of the spectrum. What feels like a traditional face oil when dropped into the palm of your hand, quickly absorbs into skin, evaporating like that of a dry oil. "There's no stickiness or tackiness; it doesn't feel like a primer," says McNamara. I agree — I found the dry-down to be smooth, somewhat silky, and far from syrupy.
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