“I forget how much I miss POC-only spaces… until I’m in them and am like whewwwww.”
TweetShareShare Coworking spaces have replaced traditional offices, becoming almost a second home for creatives. Ethel’s Club is no different except that their space takes an important next step — centering and celebrating people of color through conversation, wellness and creativity. Sparking interest on Instagram months prior to launching in the fall of 2019, founder Naj Austin knew a space like this was missing in communities.
Pivoting The Business Model Despite running a business for the first time, Austin and her team already had to make a quick pivot from their physical space to a digital one because of COVID-19. The clubhouse has grown to include a digital membership that allows anyone from around the world to be part of the community.
Most recently, Ethel’s Club took quick action after a string of racist incidents involving civilians like Amy Cooper, and police resulting in the murders of George Floyd, Ahmaud Arbery and Breonna Taylor. They are offering two free healing and grieving group sessions to provide support to the Black community. All 1,000 spots have been filled prompting the team to work to offer a third session.
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