What will the virtual beer fest and competition look like this year?
Today, came a mix of bad and good news: Yes, GABF will still take place, but not in its physical form as planned. Instead, for the first time in its 39 year history, America’s defining beer event will take place online, too.will be an “immersive online experience,” according to the Brewers Association, the trade group that runs the event.
“While we are disappointed to not be gathering in Denver this fall for the craft beer community’s annual big tent event, the health and safety of our attendees, brewers, volunteers, judges, and employees is and always has been our top priority,” Bob Pease, president and CEO of the Brewers Association, explained.
Unfortunately, those “other ways” are not yet entirely clear. For now, the BA says the virtual event is still “in planning” but “will likely include beer tastings, conversations with brewers, local brewery activations, and at-home beer and food pairing deliveries.” They also say it will involve “live and virtual experiences,” implying that smaller satellite events could potentially take place in areas where they are allowed.
—will still take place. While the GABF public event takes over the vast majority of the Convention Center’s exhibit hall, the beer judging component only needs a few rooms for judges to convene and rate beers—all of which have been delivered well in advance. So though additional details on how the competition will be held weren’t provided, it’s easy to imagine how medals could be awarded even with coronavirus-related restrictions.
“We are thankful to be able to move forward with this year’s competition and have the opportunity to award brewers’ achievements and generate consumer awareness for beer styles and trends,” Pease added. “We look forward to celebrating the annual accomplishments in brewing excellence and unveiling this year’s winners.”
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