Dermatologists and cosmetic chemists weight in on this new beauty trend that's affecting hair-care formulations 🧐
, MD, is an assistant clinical professor of dermatology at New York City's Icahn School of Medicine at Mount Sinai.
These distinctions have long dictated product goals: "Skin care aims to affect biological processes, such as boosting cell turnover, increasing collagen synthesis, and inhibiting pigment production," says cosmetic chemist Ni'Kita Wilson. Knowing this, we obsess over penetration — can those actives actually get into the skin to do their good work? — and chemists devise deep-diving delivery systems and penetration enhancers to guarantee performance.
It's a successful tactic, judging from the proliferation of skin-inspired shampoos and serums on shelves, real and virtual. But why are we so eager to buy? Our population is aging, of course; "yearning to maintain a healthy appearance, to look as young as we feel," says psychologist and marketing consultant Vivian Diller, PhD. "Any product that promotes youth, well-being, and vitality will be enormously appealing.
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