Uber and Lyft Get Creative With Numbers, but Investors Aren’t Blind to the Losses

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Uber and Lyft Get Creative With Numbers, but Investors Aren’t Blind to the Losses
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The creative accounting of today is reminiscent of the late-1990s dot-com bubble

Uber Technologies Inc., Lyft Inc. and other big startups going public now have touted their new business models that disrupt old industries but lose historic amounts of money.

To try to win over investors, they have also come up with unusual alternatives for measuring their performance. So far, investors aren’t buying it.

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