If a deal closes, the merger would form a combat sports and entertainment powerhouse — but the companies must convince partners to overlook their leaders’ checkered pasts
The pending merger of the WWE and Endeavor’s mixed-martial arts juggernaut UFC may be, in the words of Bank of America’s Jessica Reif Ehrlich, a financial “heavyweight tag team,” but beyond the numbers, the deal is also a merger of egos.
“Let me just say, I’ve made mistakes both personally and professionally through my 50-year career,” McMahon told CNBC April 3 after the UFC deal was announced. “I have owned up to every single one of them and then moved on.” While Emanuel has in the past spoken out about controversial public figures , managing big and occasionally controversial clients has been a part of the job.
But while White appears committed to the UFC at 53 years old, McMahon’s commitment to the WWE is tempered by the fact that he’s 77. Luckily for Endeavor, the WWE already has potential successors in-house with Nick Khan, who will be WWE president after the deal closes, and WWE head of creative Paul Levesque, better known by his ring name, “Triple H.” Shapiro was sure to note that Levesque will be sticking around.
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