Under pressure from the U.S. and Facebook, TikTok signed a music distribution deal for its creators
Monday as the social media app’s China-based parent company ByteDance moves forward with American deals, despite facing pressure from the Trump administration to sell TikTok’s U.S. operations to avoid being shut down. The deal with UnitedMasters will allow musicians who debut music on TikTok to distribute their songs directly to music streaming services like Apple Music, Spotify and YouTube.
TikTok will opt all the music into the platform's Commercial Music Library so businesses have access to a large catalog of new music to use in their content. TikTok says it has helped songs go viral and jump-started the careers of musicians like Lil Nas X and BMW Kenny. of their royalties, depending on which deal they choose, and ownership of their master recordings.
The deal gives independent artists the opportunity to reach an engaged audience and to have the potential to make more money from a song’s success than they would if they were signed to a record label.
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