Zynga Inc raises its full-year bookings forecast after topping quarterly estimates as it plans to acquire another Turkish mobile-game maker Rollic
The Zynga logo is pictured at the company's headquarters in San Francisco, California April 23, 2014.
The company’s shares jumped nearly 10 percent in extended trade, after gaining about 64 percent this year through Wednesday’s close. Rollic, known for games like “Go Knots 3D” and “Tangle Master 3D”, will also add to Zynga’s ad sales. The mobile game maker said it would acquire the remaining 20 percent of Rollic at valuations based on specific profitability goals over the next three years.The “FarmVille”-maker has been strengthening its hold on the fast-growing mobile gaming market through a slew of acquisitions and licensing agreements with media outlets to publish themed games of popular franchises.
User spending on mobile games surged in the past few months along with broader videogame sales, as people turned to games to keep themselves entertained and connect virtually with friends while under coronavirus-led lockdowns.
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