How will the deprecation of identifiers and third-party cookies impact your multitouch attribution (MTA) strategy? Discover 3️⃣ advanced marketing measurement methods to prepare for a cookie-less world in Gartner_MKTG's research: GartnerMKTG CMO
Deliver quality insights and improve your analytics measurement strategy.
Marketing teams aspire to reach higher levels of maturity, understand ROI, inform investments and optimize campaigns. Marketing operations leaders are on the hook to deliver sales and revenue, yet optimizing cross-channel marketing performance remains challenging. By leveraging advanced marketing analytics methods and technologies, organizations can better articulate the full impact of marketing investments.
This guide will help marketing leaders responsible for data and analytics to develop an integrated approach to marketing measurement methods for maximum impact with a particular focus on:Which marketing assessment methods must be deployed to draw significant inferencesThe advanced techniques covered in this research are: Marketing mix modeling , Multitouch attribution , Holdout tests and Unified measurement approaches .
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