Consumers are still confused by recycling procedures, but they say that they want to make better purchasing decisions.
Get market news worthy of your time with Axios Markets.84% of U.S. shoppers say they’re concerned about plastic and packaging waste, according to a Consumer Brands/Ipsosin the same survey said they would opt for recyclable products as their first choice over compostable, given the choice between the two, while 20% said they would opt first for compostable products.Even if everyone wanted to do better, there aren't enough of the options they want.
Only 65% of plastic packaging, by weight, has been reported by companies to be reusable, recyclable or compostable, according to the Ellen MacArthur Foundation’s Global Commitment 2020Making up that figure, for packaged goods and retail companies, 64% is recyclable, 1.9% reusable and 0.02% compostable .
And when it comes to compostable items, the term often means that the packaging needs to be collected and composted in an industrial composting facility, not in backyards.
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