ViacomCBS Networks International's new streaming service will include Paramount films, exclusive premieres of all new Showtime series, exclusive premieres of CBS All Access originals and content from the likes of Nickelodeon and Comedy Central. Details:
Overall, the news unveiled on Thursday is mindful of ViacomCBS' recent moves to expand and rebrand CBS All Access in the U.S. with programming from former Viacom networks and more. But in the case of the international streamer existing services launched by Viacom will be expanded with CBS All Access and Showtime programming, among other things. The new streamer for markets abroad will utilize the technology and platform that powers CBS All Access in the U.S.
"Streaming does represent a big opportunity for us," Lynn argues, adding the combined ViacomCBS wants to "become as powerful a player in international streaming as we are in linear TV" and "generate material revenues from OTT services.” The merger enables the new streaming offering in foreign markets as "a big play with a super-sized content offering that really does come from combining the incredible libraries of the two companies," he adds.
The new streamer will "target on-demand audiences of all ages by combining blockbuster and classic movies, premium scripted series, kids, comedy and entertainment, reality and specialist factual content and will eventually aim to match or exceed other streaming services with a selection of thousands of hours of content in every market," the company said.
Said Pierluigi Gazzolo, president, streaming for VCNI: "With more than 200 million new streaming subscriptions due to come online internationally by 2025, we’re very confident we can build a meaningful subscriber base in the next few years. ViacomCBS is one of a very small handful of elite content companies with broad enough content pipelines and deep enough content libraries to lead in all segments of the video entertainment market.
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