Shares in the Oprah Winfrey-backed company drop 25% as subscriber numbers fall after lockdown.
Oprah Winfrey onstage during her 2020 Vision tour, sponsored by Weight Watchers International
The weight loss firm, which is backed by talk show host Oprah Winfrey, had 4.9 million subscribers at the end of June, down from 5 million last year.But she also said people are less worried about what they eat as they venture out of their homes again. "With both traffic and search under pressure, this sentiment shift appears to be across the weight loss and wellness category."Like other dieting companies, the firm benefited during the pandemic as consumers stuck at home decided to get back into shape.
However, in the three months to 30 June, subscriber numbers fell or were flat in all its key markets, including North America, the UK and the rest of Europe. Sales of its branded products slipped 6.9%.
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