Did Tomorrowland just discover a new formula for compensating artists on the festival’s imaginary island of Pāpiliōnem?
that included her recently released songs"Smile"and"Daisies." Over the two days, 67 artists appeared digitally, compared to more than 1,000 that appeared live last year for the three-day event in Boom, Belgium.
The festival charged viewers €12.50 for a day pass, 20 euros for a weekend pass, and offered a separate €12.50 “relive” option that allows fans to tune back in for up to a week to see their favorite performances. In the past, an A-list DJ could earn a low seven-figure artist fee to play a top-tier festival like Tomorrowland. The artist’s fee was guaranteed no matter how many tickets had been sold, with festivals typically needing to hit 80% to 90% of capacity to turn a profit. Paying artists royalty-based rates on tickets sold shifts some of the risk on to the talent, but in theory creates the potential for a higher upside in the future since online festivals have an unlimited capacity.
Guetta, who has performed at all 16 editions of Tomorrowland, hinted at the uncertainty surrounding the compensation arrangements. “This is the only festival that has the guts to not only try a new creative model, in terms of artistically, but also even an economic model,” he said. “Because we have no idea how it is going to go. But I respect that you are willing to take a risk to do something innovative.
The computer-generated world is a lush, hilly island called Pāpiliōnem, which seems like a cross between an ancient Roman outpost and the mythical city of Atlantis. Upon opening their browser, ticket buyers are presented with a stage map. Clicking on a stage opens that area, and the show happening within it, in a new browser. A single ticket provides access on three devices. There are waterfalls, a cave and a “Moose Bar.
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