It has been described as the bottle's sweet spot
People may be surprised to learn the meaning behind the '57' on Heinz ketchup bottles. They may also not have realised that the number serves a little-known functional purpose.
But the '57' has much less meaning behind it than many may think. This is because the numbers were randomly selected by Henry Heinz after seeing another business advertising their many varieties of products. "Henry claimed five was his lucky number, and seven was his wife’s. But he also believed seven was a significant number for people of all ages. Whatever his reasons the number stuck!"
In a trivia section that was previously on its website, Heinz stated: "To release Heinz Tomato Ketchup from its glass bottle with extra speed, apply a firm tap to the spot marked '57' on the neck label."
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