New York Fashion Week will look very different with the ongoing coronavirus pandemic.
The spring 2021 season will look very different with the ongoing coronavirus pandemic, which has effectively eliminated the large-scale, in-person shows that have been the norm. Instead, most designers and brands are showing in hybrid formats including livestreams, videos, look books and other digital activations.
From which designers are showing to how to participate in the digital activations, here is everything you can expect from New York Fashion Week spring 2021.The truncated New York Fashion Week schedule runs from Sept. 13 to 16. The week begins with Jason Wu, who is showing his spring 2021 collection during a live fashion show on the roof of Spring Studios to a limited audience. Ending the week is Tom Ford, who will be releasing photos of his spring collection.
Many of these designers have instead released alternative plans for their collections. Michael Kors will be presenting his spring 2021 collection on Oct. 15 in a multilayered digital experience streamed on social media and digital platforms. Gabriela Hearst has plans to show during Paris Fashion Week. Prabal Gurung will be showing his collection privately to buyers, press and brand supporters.
The platform enables brands and designers to show their collections in different formats, including livestreams, look books, videos and movies. Roughly 60 designers will be using the platform to present during New York Fashion Week, with shows rotating every half hour. A video of the digital fashion show will be available to the public on Sept. 19, as well as a Q&A with the designers.
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