Why Beyoncé's new partnership with Adidas highlights an important diversity issue:
in the now viral video that Beyoncé told Reebok staff members that,"Nobody in this room reflects my background, my skin color, and where I’m from and what I want to do." Using Beyoncé as the face of a new product may come off as inauthentic if the creators and designers of the product are not diverse themselves.
The ability to attract and retain diverse professionals has become an essential part of an organization’s competitive strategy. Lack of focus on this important issue may cause an organization to lose its competitive edge, decreasing profitability. Companies should consider the demographics of staff when partnerships with diverse clients are being created.
I am a TEDx speaker, diversity and inclusion consultant, and professor, located in the New York City area. Connect with me on
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