TikTok is scrambling to keep its American presence alive, and Microsoft has emerged as a potential, albeit unlikely, savior
New York .
Microsoft on Sunday said it is pushing forward with talks to acquire TikTok, following a conversation between CEO Satya Nadella and President Donald Trump, who previously threatened to ban the app in the United States. The transaction could be complicated and difficult to accomplish. And Microsoft has in recent years shifted its strategy away from consumers toward businesses. Still, analysts say the deal is almost certain to be worthwhile for both companies.
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