.adamrayokay's alter ego Rosa isn’t just a character. 'She’s an exaggerated version of myself. I was just in my room, and I had ordered a pair of lashes from this Instagram company. Then Rosa just came'
Noah Schnapp got a taste of fame in 2016 when he was cast as Will Byers on the Netflix drama “Stranger Things.”
Now, the app — which reached 2 billion downloads worldwide as of last April — has become the platform of choice during quarantine , as people are stuck at home with little to do. But like all content providers during this time of uncertainty, TikTok creators are experiencing their own strife.
One of the downsides of TikTok success amid the coronavirus is that the influencers can’t fully cash in on their perks. In the past, most viral sensations would get invited to big events or on talk shows. But now, they’re quarantined at home just like the real celebrities. Unlike Shakespeare, who supposedly wrote “King Lear” in lockdown during the plague, other TikTok users are also struggling with creating videos while sheltering in place. “There’s way more stress on us to make content because everyone is in quarantine and they’re expecting more content,” says 19-year-old Sarah Lugor , who has 2.3 million followers. “I think I’ve actually made less. I used to post every day, six times a day,” says Lugor, who now takes days off in between videos.
“We basically have an influencer union,” Lugor says. “Once we started talking about numbers, we started realizing how much companies were kind of playing us.” At 21, Tatayanna Mitchell has decided to diversify her streams of income. In addition to her sponsorships, she has a dessert business and plans to start a beauty collection. And she still works at a hospital as a patient-sitter. “If TikTok got banned, then I’m going on my YouTube,” she says. “I’m almost at 100,000 subscribers on there, and if I keep on promoting and putting out good content, they’re going to want to watch me.
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