The record-breaking agreement will run for the next five seasons beginning for the upcoming campaign.
Under the record-breaking agreement - that will run for the next five seasons starting with the upcoming campaign - the leading bookmaker will become the title sponsor for all four SPFL divisions as well as the official betting partner of the SPFL. This will see a name change for the four leagues as they become William Hill Premiership, William Hill Championship, William Hill League 1 and William Hill League 2.
“This is tremendous news for our clubs and their fans, for the profile of the league, and for Scottish football in general. In addition to the sponsorship with William Hill, our pioneering gambling harm awareness programme with EPIC will help to educate the communities across the 42 SPFL clubs on gambling harm prevention.
Scottish Premiership Scottish Championship SPFL League One SPFL League Two League Cup Neil Doncaster
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