Adidas have sold as many Yeezy's as this time last year - despite severing ties with Kanye West
last year following a string of antisemitic comments from the performer, now known as Ye, on social media, TV and radio.Please use Chrome browser for a more accessible video playerBut Adidas on Thursday announced its recouping losses, havingThe sale of the Yeezys added about €150m to company operating profit in the second quarter of this year.There were no Yeezy revenues in the first three months of 2023 while in the same period a year before, about €400m worth had been sold.
Adidas is expected to break even, rather than profit for the whole of 2023, with the potential write off cost of the Yeezys coming in at €400m , less than the €500m previously expected.
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