Reels is just like TikTok — but built right into the Instagram app.
Facebook’s TikTok competitor Reels was made available in the United States on Wednesday.
Just like TikTok, Reels lets people record 15-second clips, sync them with music or audio effects, and share them with the world or privately with friends. But there is a crucial difference — Reels isn’t a separate app, it’s built right into Instagram. “Reels gives people new ways to express themselves, discover more of what they love on Instagram, and help anyone with the ambition of becoming a creator take center stage,” said an Instagram
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