In the early days of the pandemic, a trend emerged of TV ads with inspirational music mentioning that brands are “here for you” and describing what they’re doing during “unprecedented times' — but YouTube advertisers mostly avoided the trend.
Key Points
Many of those ads are still appropriate to a mid-Covid world, though, like restaurants advertising delivery or retailers promoting curbside pickup. VP of Agency and Media Solutions Google Tara Walpert Levy speaks at the From Handset to TV Set, Building for Todays Video Viewing Experience panel on the Times Center Stage during 2016 Advertising Week New York on September 28, 2016 in New York City.In the early days of the pandemic, a trend emerged of TV ads with inspirational music mentioning that brands are "here for you" and describing what they're doing during "unprecedented times.
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