Shopping: YSL Beauty Eyes Gen Z with New Skincare-Makeup Line
Taking its name from the French word for “nude,” the made-for-Gen-Z brand has debuted with five products influenced by the eco-conscious generation and featuring botanical ingredients as well as
packaging made from recycled materials and printed with vegetable inks. The range was designed to offer “unapologetic” natural coverage, allowing “real skin” to show through, per the company’s descriptions.
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