The multi-award winning artist is teaming up with elfcosmetics on the line.
Multi-Grammy Award winning artist Alicia Keys will launch her own beauty brand in 2021, according to a new report.the artist has partnered with E.l.f. Beauty to launch the brand which is described as “a culmination of Keys’ personal skincare journey.” Speaking with the site, CEO Tarang Amin said, “[Alicia’s] been wanting to do something in beauty and wellness for quite some time.
There were no details shared regarding the name of brand, nor what products we might expect once it’s live, however a statement said it will include “skin-loving, dermatologist-developed, cruelty-free products.” Amin also hinted at the line going beyond just a product offering saying “it’s so much more” than simply that.
In 2016, Keys penned an empowering essay revealing that she was going on a #nomakeup journey, and has worn very little on her face in the years’ since, which we’ve loved to see. While we don’t know much about what to expect from the brand, what we do know is that we’ll take any skincare tips the woman has because her skin is
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