The Grammy winner is teaming up with E.L.F. for a cruelty-free collection.
. So imagine our surprise, delight, and outright excitement when we learned that the award-winning singer-songwriter will be teaming up with the affordable cosmetics company for a new skin-care line., this new venture between E.L.F.
Kory Marchisotto, E.L.F.'s chief marketing officer and president of the new brand with Keys, says the artist is iconic and inspirational. "Her perspective on beauty is soulful and timeless. Together we are painting the highest vision to blaze a new trail in beauty." As of now, we don't know much more about the upcoming brand — not even the name. What we do know is that it will offer dermatologist-developed, cruelty-free products that aim to "bring new meaning to beauty by honoring ritual in our daily life and practicing intention in every action," and that those products are anticipated to launch sometime in 2021.and Alicia Keys, we'll provide an update.
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