International luxury brand Bulgari is permanently moving some employees to remote working and thinking of new ways to bring 'its products to life' online. Presented by SlackHQ
Like many other companies trying to adapt to a "new normal," international luxury brand, Bulgari, is thinking of new ways to bring it's usually in-store experience, online.
Typically he has meetings about watches and fragrances in Switzerland, accessories in Tuscany, and jewelry and hotels in Rome. Then there are industry conferences and big-budget product launches — often long, glamorous soirees after dark. "Digital meetings are definitely more focused, there is more listening, everything is more efficient," Babin said."I can now attend any session I want and there is instant feedback which makes decisions so quick," Babin said. "I am also spending about five hours a day checking in with staff across the company that I rarely meet. I could never dream of being able to do that before now.
Digital storytelling is increasingly important for luxury brands trying to reach customers from a distance. If more of us start to work from home, it will become critical to connect with their target market and replicate the brand experience you get in-store, online. "Like our jewelry and watches, we want the memory of staying at a Bulgari hotel to last a lifetime," Jean said. "We have very little corporate stays so we will not be impacted by reduced company budgets or travel plans."
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