The world’s largest liquor maker has agreed to pay up to $610 million to acquire Aviation American Gin, which is partly owned and pitched by actor Ryan Reynolds, and other brands
Diageo PLC has agreed to pay as much as $610 million to acquire Aviation American Gin, which is partly owned and pitched by actor Ryan Reynolds, and other brands in its latest bet on a celebrity-backed premium liquor.
The world’s largest liquor maker said it would make an initial payment of $335 million and a further potential consideration of as much as $275 million based on performance over 10 years. The deal is expected to close by the end of the year.
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