Facebook's Instagram is officially launching its answer to the hit short video app TikTok — Instagram Reels
The Instagram “Story" feature, which lets people share photos and videos that expire in 24 hours, is similar to Snapchat. Facebook CEO Mark Zuckerbergabout the company's habit of copying rivals before a congressional hearing on July 29.
In fact, copying Snapchat’s features was successful for Instagram in part because Snapchat was difficult to figure out for new users. They were already comfortable with Instagram. But-- easier than Instagram -- and part of its appeal is that you’re able to sit back and scroll endlessly with just swipes, without the need to follow anyone or post anything.
“As with previous products, we remain committed to investing in both our creators and their overall experience, and in certain cases, we may help cover production costs for their creative ideas," the company said. Since early July, TikTok users have been posting videos urging viewers to follow them to other platforms like Instagram, reflecting the threat of a TikTok ban. Mary Keane-Dawson, Group CEO at influencer marketing agency Takumi, said the influencers she works with have been sad, angry and upset about the threat of a ban. Still, they're “pragmatic," she said, and the smart ones were already active on TikTok, Instagram and YouTube.
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