Facebook is making a big push into online shopping by helping businesses hit hard by the pandemic set up free storefronts on its social network and Instagram.
Facebook hopes to make commerce a bigger part of its operation by letting businesses set up storefronts in its apps.Facebook hopes to make commerce a bigger part of its operation by letting businesses set up storefronts in its apps.Facebook is making a big push into online shopping by letting businesses set up free storefronts on its social network and Instagram.
Businesses can feature items in their shops, advertise them to users, and communicate with customers through the company's messaging services. Shops will eventually be integrated across Facebook's apps, including WhatsApp and Messenger. Shoppers can buy products either through links to the businesses' own websites or by using Instagram's checkout feature, which enables purchasing within the app. Checkout will become available on Facebook in the future.
The company has been looking to make commerce a bigger part of its business in a bid to capture users' time and new sources of revenue.
Facebook first launched the checkout feature last year on Instagram in the U.S., letting people stay in the app to complete their purchases. Instagram takes a cut of each sale.
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