Facebook launching Shops, a new shopping feature to be available on apps for businesses to sell products
Facebook Inc is launching Shops, a service that will allow businesses to display and sell products on the world's largest social network's platforms, Chief Executive Mark Zuckerberg said on Tuesday.
Facebook Shops will tie at least some of those efforts together, enabling businesses to set up a single online store accessible via both Facebook and Instagram. A checkout feature will enable in-app purchases, while a more deeply integrated messaging feature will allow customers to chat with businesses through WhatsApp, Messenger or Instagram Direct.
Shopify's shares sank after the initial Facebook Shops launch, then rebounded following Lütke's appearance. Shares of both companies were up over 2% in afternoon US trade.
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