Many Black content creators have said that TikTok handles their accounts in ways which seem unfair and racially biased. Now, many of them are planning to get off TikTok for good. _B_Contreras_ and MarVasMartinez report:
Ukanwa, the USC assistant professor, said one possibility is that the algorithm was “trained to flag content that involves race” as an anti-bullying measure but isn’t nuanced enough to distinguish between good and bad discussions of it. Another factor could be parent company ByteDance’sSinger, actress and comedian Nicque Marina started posting videos on TikTok during winter of 2019. She now has more than 1.2 million followers on the app and regularly receives thousands of views on her videos.
“I have no intention of being bullied off of anywhere,” she said. “Especially as a Black, female creator, I am not giving up a seat at a table that I’ve rightfully earned.”It’s a common sentiment.
Black Girl Digital, an influencer marketing agency that works specifically with Black women, recently partnered with Boston for a campaign to “help shift the sentiment” around the city. LaToya Shambo, the agency’s CEO, said that many Black influencers are frustrated with how TikTok treats them — yet often stick with the platform because of the enormous audience it offers.
“It’s a challenge when you are making money and you are seeing success on the platform,” Shambo said. “Some people are like, ‘I’m leaving. Fine, this is it.’ And some people are like, ‘You know what, not today.’”soon after The Times reached out to TikTok about his complaints, he’s still in the process of moving over to Fanbase and Clapper.
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