Taylor Swift's 'Folklore' got more streams in its first 24 hours than the last albums from Billie Eilish, Ariana Grande, and even Swift herself
In Folklore's first 24 hours, Taylor Swift gives the likes of Billie Eilish, Ariana Grande, The Weeknd and Justin Bieber a run for their money., which dropped by surprise last week, pulled in more than 72 million on-demand audio streams in the U.S. on Friday, putting itself miles ahead of 2019’sThe latter earned 44.3 million first-day streams — even though its standard edition is two tracks longer than that of‘s opening track “The 1” was the strongest song in this regard, scoring about 7.
4 million streams in 24 hours. Second song and lead single “Cardigan” followed with 7.3 million streams. The rest of the album’s tracklist continues in descending order, with “Hoax” being the least-streamed song with 2.7 million. Overall, the album’s streams are far more evenly spread when compared to other major releases.‘s first day was much bigger than that of the The Grammys’ last Album of the Year — Billie Eilish’s debut full-length,— which earned 35.
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