After Apple removed Fortnite from its App Store over a fee dispute, developer Epic Games retaliated with a lawsuit and a parody video of Apple’s own iconic '1984' ad — casting Apple as the soulless corporate entity.
, just posted a video criticizing Apple for removing the game from its App Store. Using imagery directly referencing Apple's own iconic"1984" ad, Epic Games's video positions Apple as a soulless corporate entity, shouting from a screen and demanding obedience from a black and white crowd. That is, until a woman in color shows up, and throws aaxe at the screen and shatters it. The following copy reads,"Epic Games has defied the App Store Monopoly.
In retaliation, Apple is blockingEpic Games is making this charge over money. The company introduced a direct payment option withinto bypass Apple's 30% fee on in-app purchases. In retaliation, Apple pulled the popular game from its app store.
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