.KorresUSA has opened a new store in New York featuring an in-house Recycle Lab.
“They are the perfect partner for us to deliver this,” said Philippou-Korres of Precious Plastics, whom Korres also partnered with in 2020 for its first Recycle Lab in Athens.Korres has also enlisted the help of Parsons School of Design faculty, students and alumni such as professor of modeling and technology Dave Marin, who will be available on-site to guide visitors through the recycling process.
The store will feature the largest collection of Korres products available at any of its locations to date, with the entire selection of Korres.com offerings available as well as some in-store exclusives. Within its first nine months of opening, the Athens Recycle Lab recycled over one ton of plastic. Because the New York Recycle Lab is smaller, located at the back of the store, the brand has not yet pinpointed a recycling volume goal but is focusing efforts on educating the public on the importance of recycling.
“The primary purpose is not really to recycle tons of plastic,” said Philippou-Korres. “It’s to get people involved, educated and excited about recycling and giving a second opportunity to waste.”
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