Old Navy's move comes as online fashion brands such as Eloquii, Dia & Co., Elvi and Torrid gain success targeting younger shoppers looking for a more inclusive range of clothing sizes than retailers have offered in the past.
New York Old Navy will end its practice of separate plus-size sections for women's clothing in stores and online and begin offering all of its women's apparel in sizes 0 to 30.
The move comes as online fashion brands such as Eloquii, Dia & Co., Elvi and Torrid gain success targeting younger shoppers looking for a more inclusive range of clothing sizes than retailers have offered in the past. Traditional retailers such as Target , Nike and Nordstrom have also broadened their size options. Part of that is because Lane Bryant, a specialty retailer for plus-size styles, has closed more than 200 stores in recent years, opening up a void in the market.
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