Breaking down Disney's gamble opening Mulan on Disney Plus
citing NBCUniversal chief Jeff Shell. The Journal further calculated that, based on a retention of roughly 80% of digital rental fees, “Trolls World Tour” had likely grossed nearly $100 million from nearly 5 million in rentals.
Finally, let’s do some rather unforgiving math. If “Mulan” equaled “Trolls World Tour’s” purportedly record-setting debut — bearing in mind that “Mulan” costs $10 more per rental than “Trolls World Tour” did, on top of the Disney Plus subscription fee — “Mulan” would earn Disney just over $149 million in grosses in its first three weeks. That is, to put it mildly, not nearly enough to break even.
“Mulan” is one of Disney’s more well-known titles, especially for parents who grew up in the ’90s and fondly remember the animated musical feature. The studio is banking on that name recognition justifying the higher $29.95 price point. But as was the case before the pandemic for so many potential blockbusters, should domestic interest in “Mulan” prove softer than top-line hopes, its full earnings potential will be decided largely by its theatrical release in China.
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Just Remember That the Original Mulan Is PerfectDisney announced recently that the live-action remake of Mulan will now be available to Disney+ subscribers on September 4 in lieu of a theatrical release. The movie will cost $29.99 to rent, on top of the $6.99 it already costs to subscribe to the service. This is well and good for Disney, a company that is certainly hopeful that an American public starved for new content will pony up the scratch. But before you consider dropping $30 on a gritty remake, please consider watching the original Mulan, which is, in my opinion, unimpeachable. \n
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